Collection: The New Originals

THE STORY OF THE NEW ORIGINALS (nicknamed TNO) BEGINS IN 2011, WHEN A GROUP OF FRIENDS STARTED A BLOG TO TALK ABOUT FASHION, DESIGN AND MUSIC. LITTLE BY LITTLE, THE GROUP COMPOSED OF RIZKY LASAHIDO, MARU ASMELLASH AND EBEN BADU IS MAKING A NAME FOR THEMSELVES WITHIN AMSTERDAM'S NIGHTLIFE AND ORGANIZING EVENINGS UNDER THE NAME OF TNO SOUNDSYSTEM. AFTER A FEW YEARS, THE NEW ORIGINALS BECOMES A REAL BRAND AND STARTS DESIGNING READY-TO-WEAR STREETWEAR! THE DUTCH LABEL TAKES TO HIGHLIGHT THE CREATIVITY OF THOSE WHO WEAR IT WITH FANCY AND COLORFUL DESIGNS. ITS FREDDY MASCOT, A LITTLE MAN WITH A BIG NOSE, REFLECTS THIS POP AND PLAYFUL ASPECT IN THE BRAND'S VISUALS. ALSO, THE SLOGAN “CREATIVES ARE THE NEW ATHLETES” SHOWS ITS DESIRE TO EXPAND SPORTSWEAR BEYOND ATHLETES. CONTINUOUSLY INSPIRED BY ARTISTS, DESIGNERS AND NIGHTLIFE, THE NEW ORIGINALS HAS SUCCEEDED IN CREATING A COMMUNITY OF PEOPLE WISHING TO EXPRESS THEMSELVES FREELY, WHETHER THROUGH THEIR CLOTHES OR MUSIC. THE BRAND ALSO CREATES NUMEROUS COLLABS WITH ARTISTS OF ALL KINDS, CULTURAL ORGANIZATIONS AND EVEN MUSEUMS! JOIN THE CREATIVE MOVEMENT BY PURCHASING THE NEW ORIGINALS MEN'S PIECES ON OUR SITE.

IN STYLE, TNO BETS ON A PERFECT BLEND OF SOBRITY AND FUN! WITH THEIR POP VISUALS AND EASY-TO-WEAR COLORS, THE NEW ORIGINALS MEN'S T-SHIRTS BLEND INTO ANY OUTFIT TO BRING A BIT OF FANCY. ADD A HOODIE AND JOGGERS, AND YOU GET A SIMPLE AND TRENDY STREET LOOK! DON'T FORGET TO ACCESSORE YOUR OUTFIT BY WEARING THE NEW ORIGINALS MEN'S SOCKS, BAG AND CAP.